The naturally high oil content in Ōra King salmon can be seen in the striking marbled fat lines within the bright orange flesh, instantly drawing comparison to Wagyu.

New Zealand King Salmon have been perfecting sustainable husbandry practices and breeding expertise for a quarter of a century. New Zealand King Salmon’s classical breeding programme has produced nine generations of King salmon, creating over 100 distinct salmon families, chosen so that only the finest examples — with the most appealing taste, texture, colour and size — are carried forward to the next generation.

Through this programme we have created a unique breed, called Ōra King, genetically distinct from any other King salmon found in New Zealand or the world

Product of New Zealand

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